Questions people ask before they reach out.
Answers to the questions about coaching, how it works, and whether it might be useful for where you are right now. A good place to start before we speak.
What is coaching?
Coaching is a thinking partnership with some structure to it. Not therapy, and not a series of sessions where I tell you what to do. Something in between: a space where I bring my experience and you bring your situation, and we work out together what is actually going on and what you want to do about it.
The distinction from therapy matters because people often conflate the two. Therapy works with the past. Coaching works with the present and forward, where you are now, what you want to change, and how to get there.
Whatever I offer goes into the room as material to think with, not a directive to follow. The emphasis is on what you think, what you want, and what actually fits your situation. That is where the work happens.
I am already in therapy. Do I need coaching too?
Many of my clients are in therapy and use coaching alongside it. The two are different kinds of support and they tend to complement each other rather than compete.
Therapy works with the past. Coaching works with the present and forward. If you are working through something significant from the past, therapy is the right primary support. If you are ready to focus on what you want to do differently from here, coaching works well alongside it.
If you are in therapy and thinking about starting coaching: let your therapist know, and mention it to me at the start so I have the full picture.
How does it work practically?
Sessions take place online, via video call. Each session is either sixty or seventy-five minutes, depending on the package.
We start by agreeing an overall goal for the work together. Within that, each session has room for whatever is most alive for you that day, directly connected to the goal, or something that has come up that needs addressing first. Both are valid.
There is no fixed intake questionnaire and no rigid agenda. You come with what you are carrying. The session takes the shape of that.
You will also have access to a library of client resources, and sometimes a personalised workbook built around what is live in the sessions. I hold the thread across sessions so that the work builds rather than starting fresh each time.
What can I bring into the sessions?
Anything that is live for you. A difficult conversation you are avoiding. A decision you cannot make. A dynamic with a colleague or boss that is taking up too much space. A growing sense of disconnection. An uncertainty about where you are headed.
You do not need to have it categorised or clearly defined before you arrive. Part of the work, often, is figuring out what the real thing is underneath the presenting thing.
Is coaching only for CEOs and very senior leaders?
No. My clients range from mid-career professionals in specialist roles to directors, VPs, and senior leaders. What they share is not a job title. It is a particular kind of experience: high capability, genuine competence, and a growing sense that something about the current arrangement is costing them more than it should.
If that describes you, the seniority of your title is not the relevant question.
Is coaching very expensive?
Coaching is an investment, and it is worth being clear-eyed about that. My packages are priced for professionals who are serious about the work.
The people I work with typically describe the change as having been worth considerably more than what they paid, not because of any single breakthrough, but because of what shifts when you stop going in circles on the same problems for another two years.
If cost is a barrier, the discovery call is the right place to talk about it. I do occasionally have limited spots at reduced fees.
How long does it take?
My packages run for three or six months. Three months is enough to shift something specific: a pattern, a dynamic, a decision that has been stuck. Six months gives you room to look at the broader shape of your career, your leadership, or what you want the next chapter to actually look like.
Some clients continue beyond their initial package. Others take what they have and go. The goal is not to create an ongoing dependency. It is to give you tools and perspective you can use without me.
I am good at my job but I am exhausted. Is that enough of a reason to start coaching?
Yes. In fact, it is one of the most common reasons people start. The people I work with are not underperforming. They are often performing very well, visibly, while running on fumes in private.
Exhaustion at that level is usually telling you something worth listening to, about the gap between the work you are doing and the conditions it is being done in. Or about what you have stopped asking for yourself. Or about what needs to change before the choice gets made for you.
You do not need to be in crisis to start. But if exhaustion is already here, that is enough.
Is everything I share confidential?
Yes, completely. Nothing you share in sessions is disclosed to anyone without your explicit permission. I do not report to your employer, your HR department, or anyone else.
If your organisation is involved in the arrangement, the scope of any information sharing is agreed explicitly upfront, and you are always clear about what that means before we begin.
In practice, most of my clients are self-referring individuals who want a genuinely private thinking space, and that is exactly what coaching is.
What is the difference between coaching and mentoring?
Mentoring is advice-led. Coaching is not. A mentor shows you the path they took. A coach helps you think more clearly about what you want to do and why you might be stuck.
The locus of expertise is with you, not me. I bring experience, frameworks, questions, and the ability to notice patterns. But the answers are yours to find.
That is not a limitation of coaching. It is the point. The thing that changes when you do this work is not just the immediate problem. It is how you think about the next one.
Do I need to be in crisis to start coaching?
No. Some of my clients do arrive in or near crisis, a role they need to leave urgently, a burnout that is making it hard to function. And coaching can be useful then too.
But the most durable coaching work often happens when someone has just enough stability to think clearly, but a strong enough sense that something needs to change to be motivated to do the work.
If you are wondering whether things could be better before they get worse, that is a perfectly valid starting point.
How do I know if it is working?
You will usually feel it before you can articulate it. Conversations that used to drain you becoming more manageable. Decisions that were stuck starting to move. A quieter internal soundtrack around problems that were previously loud.
I build in a check-in at the midpoint of every engagement, a structured review of what has shifted, what has not, and whether we need to adjust the focus.
I would rather we notice something is not landing and change course than continue on a trajectory that is not serving you.
What are some good problems to bring into coaching?
A situation at work that keeps going in circles despite your best efforts to resolve it. A decision you cannot make, or keep making and then second-guessing. A relationship with a manager, peer, or team that is taking up more energy than it should. A feeling that your contribution is not being seen. A sense that you have outgrown your current role. A pattern you keep recognising in yourself but cannot seem to shift.
These are all genuinely coachable. The common thread: you know something needs to change, but thinking about it alone has not helped you get there.
Do I need to have a clear goal before I start?
No. Many clients arrive knowing that something needs to be different, but without a clear sense of exactly what. That is a completely reasonable starting point.
Part of the early work is often clarifying what the real question is, because the thing you initially identify as the problem is frequently the surface of something deeper.
What matters is that you bring genuine commitment to exploring rather than a neatly packaged problem statement.
I feel like I am the only one struggling. Is that normal?
It is one of the most consistent things I hear. And it is almost never true.
The environments that require high performance also tend to reward silence about what that performance costs. You learn to present a functional face. So does everyone around you. Which means the struggle becomes invisible in precisely the contexts where it is most common.
You are not the only one. You are just not in rooms where people say it out loud.
Do you give advice or just ask questions?
Both, in different proportions depending on what the moment needs. When I have relevant experience or a perspective that might be genuinely useful, I will offer it, as material to think with, not a prescription to follow.
I also ask a lot of questions, the kind that slow the thinking down rather than speed it up, because that is usually where the useful stuff is.
If you want someone who will just tell you what to do, I am probably not the right fit. If you want someone who will think carefully with you until you know what you think, this works.
You say you work with mid-career and senior women. I am a man. Will you consider working with me?
Yes. While the language of my marketing tends to speak to women because that is where the majority of my client base sits, the coaching itself is not gendered.
I work with men who are navigating the same dynamics: high performance, invisible cost, the sense of doing everything right and still not quite where they want to be. If the work feels relevant to your situation, I am open to a conversation.
I am not that senior. Is coaching still relevant for me?
Yes. The mid-career point is often exactly when the dynamics I work with start to surface. You have built enough experience to be genuinely competent, but the environment you are in may not have caught up with that.
You are carrying more than your title reflects. You have a sense of what you are capable of and a gap between that and what is currently available to you.
Senior leaders are not the only ones whose careers deserve thought and attention.
Still have questions?
A discovery call is a conversation, not a commitment. Thirty minutes to understand where you are and whether coaching might help.
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